Conference Branding

Mindfully Urban

This is a project in which I was tasked with creating a brand identity for a conference about a subject I am passionate about. Given the timing of this project being mid pandemic, I found myself becoming very interested in the effects of urban design on mental health.

As I began researching for this topic in general, I found that city dwellers are at the highest risk for a decline in mental health. Combining this information with the fact people are already being isolated due to the pandemic,  it made me look a lot harder at the current problems with urban design.

Below you will find my logo design process, brand guidelines, conference schedule booklet, and a title sequence video.