Logo Design & Rebrand

Exist Fit

This was a rebrand project for a personal trainer/gym business called Exist Fit. This client came to me wanting a new logo and refresh of their branding so they could begin expanding their business to multiple online platforms. The old logo consisted of a single image pulled from google of the famous "Vitruvian Man" by Leonardo Davinci paired with a serif typeface in all uppercase. This lockup was mainly used for paperwork and business cards, but because of the highly detailed style of the logo it lacked legibility. 

After a brief with the client, it became clear to me why they chose the Vitruvian Man image in the first place. They sought for something that represented their holistic approach to fitness as well as the technicalities of body movement. We also discussed that it would be important for it to appeal to a more gender neutral target audience since most of the clientele are looking for someone to onboard them back into a healthy lifestyle.